Moving in
Coming from Mailchimp or Brevo
An afternoon to move in, two to four weeks to move the volume, and nothing of what you built is lost. The order matters more than the effort.
Free up to 1,000 subscribers, no card. Paid plans: 14 days to try.
Four steps, in this order
- 1
Export your contacts
A CSV out of your current tool. Columns are recognised by their headers, and your own fields become attributes you can segment on.
- 2
Bring your blocklist too
The addresses that bounced or complained come across as a suppression list, so the people who left stay out. Most migrations forget this and pay for it in the first send.
- 3
Point your forms here
A form on your site posts straight to Lekalao, with no script to load and the tags you already use. No form of your own? Each list has a sign-up page Lekalao hosts, and a pop-up for your site.
- 4
Warm up, then move the volume
Start with the readers who opened something recently, widen over two to four weeks. Your domain keeps its reputation because it keeps its provider.
What changes for you
| There | Here |
|---|---|
| The price climbs with your contacts and with your sends. | You pay Lekalao for size, and your provider for sending. |
| The sending reputation is theirs, and shared. | The account, the domain and the reputation are yours, and follow you if you leave. |
| Marketing here, transactional somewhere else. | One set of contacts under both. |
| Their currencies, and their ways of paying. | Your own currency, by Mobile Money, card or transfer. |
No provider yet?
Opening one takes a few days
Amazon SES has one of the lowest published rates per e-mail, so we describe it; the steps are the same with every provider, only the screens and the waiting change. Without a card in dollars, this guide gives the other ways.
- 1
Open the account
An Amazon Web Services account, and a region close to your readers: Paris is eu-west-3.
- 2
Verify your domain
SES gives you three DKIM records to add to your DNS. Lekalao then checks them every night.
- 3
Leave the sandbox
Until AWS grants production access, SES sends only to addresses you verified yourself. The request is a short form, read by a person: AWS answers within 96 hours, may ask for more, and may refuse. Ask on the first day.
- 4
Plug it in and test
A key limited to sending, pasted into Lekalao, then a test e-mail. A provider that has never passed its test cannot send a campaign.
Postmark, Mailgun, SendGrid, Brevo and Resend take an API key; anything else, plain SMTP. You can also send the campaigns through one provider and the receipts through another.
Start free. Try the rest for 14 days.
Free up to 1,000 subscribers, with no card. Starter, Growth and Pro can be tried for 14 days, with no card either; if you do not pay, your team simply goes back to Free on day 15.
A question first? Write to hello@lekalao.com